NORTH 40 OUTFITTERS

SANTA PAWS

Retail locations would host events throughout the year, ranging from fishing classes, bow practice, holiday celebrations, and partnerships with local community groups.

SOCIAL MEDIA

Social media campaigns accompanied the release of monthly sales flyers, distributed in Montana, Idaho, and Washington, and featured popular categories and products.

VEHICLE WRAP

Company semi-trucks regularly transported product from the main warehouse to retail locations. The truck trailers featured popular and new products, including the dog food brand, Wildology.

SLEEPING BAG TAGS

Each retail store had a hanging sleeping bag display within its camping section. The buyer requested product tags for the display, so that customers could easily find the details of each bag.