VERIS BRANDING
PROSPECT INFORMATION GUIDES
As part of Veris' initiative for consistent branding across the portfolio, I redesigned each property's existing prospect information guides.
Leasing teams use these documents to help prospective tenants recall key property features from their tours, along with leasing fees and application details.
INFORMATION COMPILATION
Ann Wood & Hannah Riley
RESIDENT WELCOME PACKETS
Leasing staff spent a significant portion of their workday responding to repetitive resident questions.
In response, the marketing team created a Resident Welcome Packet that addressed common topics such as move-in policies, resident experience apps, parking policies, shuttle schedules, and more.
INFORMATION COMPILATION
Ann Wood & Hannah Riley
COPY EDITOR
Abbey Renaud
BULLETIN SCREENS
Each property lobby included a digital display that informed residents about community initiatives and local ads.
I was responsible for transforming campaign assets into easily digestible, high-visibility content tailored for fast passive consumption.
COPY WRITER
Abbey Renaud
MYVERIS RELAUNCH
Veris Residential was preparing to launch a redesigned resident app ahead of the previous platform’s retirement. We needed to drive awareness, encourage adoption, and support residents through the transition.
I was tasked with combining the company’s brand identity with app mockup assets provided by the developer to create a cohesive launch campaign across elevator flyers and an email campaign.
The campaign achieved a 90% resident adoption rate within the first month of launch.”
COPY WRITER
Abbey Renaud
COMPLIMENTARY WATER
Prospective tenants are offered complimentary water and snacks during property tours. Company leadership wanted branded aluminum water bottles that aligned with the “Embrace” sub-brand, which promotes staff and resident well-being.
Using visual assets from the sub-brand, I designed a custom bottle label that reinforced the initiative’s wellness-focused identity.
VERIS PROMISE BAGS
The company rolled out a sub-brand called "The Veris Promise" with pledges to help ensure a positive resident experience.
As part of the launch, I designed a resident information package that included a branded gift bag and introductory program card.
